Success has meaning only when it creates lasting value

A story of continuity, responsibility, and the driving force of good deeds.

Our story

The AC Foundation was born from the belief that success has its full meaning only when it creates deeper and more lasting value. It is a natural continuation of the values that the companies gathered around the Autočačak name have built for more than three decades, reflected in philanthropy, humanity, care, and socially responsible action.

The AC Foundation is a private foundation whose work is financed by donations from the companies that make up Autočačak Holding. This model allows us to act for the long term, responsibly, and continuously, with a clear wish to direct funds and support where they are needed most.

30+

Years of philanthropy and socially responsible work by the Autočačak group.

3

Key areas of action: knowledge, health, and community.

100%

Autočačak Holding's own funding, for a secure and long-term impact.

1

Goal: turning success into opportunities that change lives.

We share values, a way of thinking, and the belief that what we build is measured not only by the results we achieve, but also by the mark we leave behind. That is why the AC Foundation connects the world of business and the world of social responsibility, supporting people, knowledge, education, health, and initiatives that create lasting value and a better future.

Our mission

We strive to turn the success we create into opportunities for others — investing in people, knowledge, and the community, and creating change that leaves a long-term mark. By our example, we encourage business systems and individuals to take part in building a better and brighter future through action that brings lasting value.

Our vision

Through our example and our work, we want to inspire good deeds among individuals and organizations, creating an environment in which opportunities grow — for people, the community, and the generations to come. We believe that one good deed can change someone's life, and that its greatest value lies in all the good deeds it sets in motion.

Our values

Empowerment

We strive to give people help that allows them to shape their own future.
Long-term impact

Our deeds spread a positive influence over time and endure. We want every action to keep contributing in the future.
Responsibility

We work responsibly and conscientiously, in the best interest of the people we help.
Solidarity

We do good deeds because we believe that good begins with care for others, and that each of us can contribute to a better, more beautiful, and healthier environment.
Integrity and transparency

We work openly and honestly, and we clearly show how we fulfill our purpose.